SolarFlairLighting.com: Solar Lights & Educating Consumers in Advantages of Renewable Energy

This month, a new solar e-commerce site was launched: SolarFlairLighting.com. Right now, the company sells solar light fixtures, but its business plan calls for the sales of a broad range of solar products over the next few months, including solar panels and more.

SolarFlairLighting.com does not only want to sell solar products, it hope to educate people about the ways in which renewable energy, particularly solar technology, can help the environment and people's budget.

"We are aware of the preconceptions many people have about solar technology," says the owner, AM McElroy. "We hope to push people into a new 'comfort' zone by providing education about solar lights, solar technology and other renewable energy sources."

Like many, the creators of SolarFlairLighting.com were revolted by the disaster last summer with the Gulf oil spill. Suddenly, even Sarah Palin supporters were speachless over the "DRILL BABY DRILL!" mantra.

McElroy has a strong background not only in customer communications and sales, she has a broad background working applying her skills to various industries: banking, civil engineering, environmental engineering, internet security, and physics. In fact, she learned HTML coding in the late 1980's when the Web was used primarily as a way for physicists to share information.

"Before we started SolarFlairLighting.com, I did a lot of research about what products were great, what products were good, and what products were cheap, but of low quality. A lot of people have low opinions of solar lighting and other solar technologies because their initial experiences did not meet their expectations. Like it or not, solar technology -- including solar lighting -- is an area where you get what you pay for."

This is because the solar industry rapidly makes leaps forward in techology. What costs a lot today, will cost less next year and the year after that. "I've looked at a lot of blogs, spoken with a lot of people, and checked out a lot of reviews of solar products, particularly solar lights. One recurring theme is apparent: lots of people try solar lighting by purchasing the cheapest products around, often discontinued merchandise. They end up dissatisfied because, frankly, the products are inferior to what they could have purchased."

A neighbor of McElroy's tried solar Christmas tree lights, purchasing several strings from a dollar store and was disappointed that they did not work well, and soon took them down and lit his house to the max with energy-guzzling electric strings. "It made me think," says McElroy, "How many people buy junk that doesn't work and then turn sour on the notion of solar?" That question was the impetus for an article published on Ezine "Leaps and Bounds in Solar Lighting Technology, But Buyer Beware!"

SolarFlairLighting.com appreciates comments from specialized in solar technology, as well as those who want to test the water, and hopes they will view the site. Viewers can leave anonymous comments via the site's content page. "I'd rather hear comments on what we're doing wrong and try to fix them than have people just go elsewhere," says McElroy.

The site's catch phrase: Solar Lighting: Today's Smart Choice. Please visit SolarFlairLighting.com, check out its pages and products and provide your honest feedback. We don't pull punches and hope you don't either.